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by Alex Nourouzi : Fixed-mobile Convergence: Service Integration and Substitution (Ovum Report)

ISBN : #1902566149 | Date : 1999-06

Description :

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[Pub.76Xtl] Fixed-mobile Convergence: Service Integration and Substitution (Ovum Report) PDF | by Alex Nourouzi


Fixed-mobile Convergence: Service Integration and Substitution (Ovum Report) by by Alex Nourouzi

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Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business PDF




by D. Stroud : Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

ISBN : #0230378196 | Date : 2013-01-12

Description :

PDF-8606c | Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns…. Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business


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[Pub.17ags] Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business PDF | by D. Stroud


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Summary: Behind the Cloud: Review and Analysis of Benioff’s Book PDF




by BusinessNews Publishing : Summary: Behind the Cloud: Review and Analysis of Benioff’s Book

ISBN : # | Date : 2013-02-15

Description :

PDF-21fa3 | The must-read summary of Marc Benioff’s book: “Behind the Cloud: The Untold Story of How Salesforce.com Went From Idea to Billion-Dollar Company- and Revolutionized an Industry”. This complete summary of the ideas from Marc Benioff’s book “Behind the Cloud” explains how he started with an idea and grew it into a billion-dollar business. According to Benioff, the key to creating a truly successful… Summary: Behind the Cloud: Review and Analysis of Benioff’s Book


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[Pub.90cLL] Summary: Behind the Cloud: Review and Analysis of Benioff’s Book PDF | by BusinessNews Publishing


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by Ralph Krüger : Brand Growth Barriers: Identify, Understand, and Overcome Them (Management for Professionals)

ISBN : #3642371078 | Date : 2013-06-18

Description :

PDF-c11d8 | How can a brand – whether products or services, B2B or B2C, big or small – get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to ide… Brand Growth Barriers: Identify, Understand, and Overcome Them (Management for Professionals)


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[Pub.31yIj] Brand Growth Barriers: Identify, Understand, and Overcome Them (Management for Professionals) PDF | by Ralph Krüger


Brand Growth Barriers: Identify, Understand, and Overcome Them (Management for Professionals) by by Ralph Krüger

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Reputation Dienstleister Konzernen Business Business Marketing PDF 433127081

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by Carolin Hümmer : Die Reputation interner Dienstleister in Konzernen (Business-to-Business-Marketing) (German Edition)

ISBN : #3658101377 | Date : 2015-06-15

Description :

PDF-a2482 | Carolin Hümmer leitet anhand eines Praxisbeispiels innerhalb eines globalen Life-Science-Konzerns die Bestandteile der Reputation interner Dienstleister ab. Auf Grundlage eines zweistufigen Messmodells werden die theoretischen und explorativ gewonnenen Erkenntnisse empirisch mittels des Partial Least Squares-Ansatzes überprüft und eine Bestimmung der relevanten Reputationsdimensionen interner D… Die Reputation interner Dienstleister in Konzernen (Business-to-Business-Marketing) (German Edition)


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Trend Driven Innovation Accelerating Customer Expectations PDF 2d7a42847

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by Henry Mason : Trend-Driven Innovation: Beat Accelerating Customer Expectations

ISBN : #1119076315 | Date : 2015-10-05

Description :

PDF-c6b4d | Trend-Driven InnovationBeat accelerating customer expectations.Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looki… Trend-Driven Innovation: Beat Accelerating Customer Expectations


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Trend-Driven Innovation: Beat Accelerating Customer Expectations by by Henry Mason

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Test Bank Accompany Consumer Marketing PDF 3615002db

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Test Bank: To Accompany Consumer Behavior and Marketing Strategy PDF




by Jerry C. Olson : Test Bank: To Accompany Consumer Behavior and Marketing Strategy

ISBN : #0072476192 | Date : 2001-09-01

Description :

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[Pub.55cGt] Test Bank: To Accompany Consumer Behavior and Marketing Strategy PDF | by Jerry C. Olson


Test Bank: To Accompany Consumer Behavior and Marketing Strategy by by Jerry C. Olson

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Pricing Strategy Discounts Establishing Structures PDF 46f7f738c

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Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures PDF




by Tim J. Smith : Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures

ISBN : #0538480882 | Date : 2011-01-18

Description :

PDF-d9f90 | Learn how to make pricing decisions that will maximize a firm’s profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder’s importance in making decisions,… Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures


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Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures by by Tim J. Smith

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Consumer Behavior Building Marketing Mcgraw Hill PDF B36addc70

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Consumer Behavior: Building Marketing Strategy (The Irwin/Mcgraw-Hill Series In Marketing) PDF




: Consumer Behavior: Building Marketing Strategy (The Irwin/Mcgraw-Hill Series In Marketing)

ISBN : # | Date : 2000-05-18

Description :

PDF-f2cbf | … Consumer Behavior: Building Marketing Strategy (The Irwin/Mcgraw-Hill Series In Marketing)


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How to Win Customers and Keep Them for Life PDF




by Michael LeBoeuf : How to Win Customers and Keep Them for Life

ISBN : #0425114686 | Date : 1989-03-01

Description :

PDF-1999f | A hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team, written by one of the nation’s foremost business consultants…. How to Win Customers and Keep Them for Life


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How to Win Customers and Keep Them for Life by by Michael LeBoeuf

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by Businessnews Publishing : Summary: Treasure Hunt: Review and Analysis of Silverstein’s Book

ISBN : #2511049074 | Date : 2016-09-14

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PDF-ebf39 | The must-read summary of Michael Silverstein’s book: “Treasure Hunt: Inside the Mind of the New Consumer”.This complete summary of the ideas from Michael Silverstein’s book “Treasure Hunt” shows how middle-class consumers now have far more tools available to help them make decisions about the products and services they choose to buy. Many are embarking on a personal “treasure hunt” to come up … Summary: Treasure Hunt: Review and Analysis of Silverstein’s Book


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[Pub.75tsf] Summary: Treasure Hunt: Review and Analysis of Silverstein’s Book PDF | by Businessnews Publishing


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by D. Tafoya : Organizations in the Face of Crisis: Managing the Brand and Stakeholders

ISBN : #1349455296 | Date : 2013-03-20

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PDF-fdd30 | Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects…. Organizations in the Face of Crisis: Managing the Brand and Stakeholders


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[Pub.79SaP] Organizations in the Face of Crisis: Managing the Brand and Stakeholders PDF | by D. Tafoya


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Exploiting Research Results Innovation Information PDF 0ebcd4113

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Exploiting Research Results: Profit from Innovation – A Guide to Sources of Information (EUR (Luxembourg)) PDF




by European Communities : Exploiting Research Results: Profit from Innovation – A Guide to Sources of Information (EUR (Luxembourg))

ISBN : #928275331X | Date : 1996-05

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PDF-5ffd7 | … Exploiting Research Results: Profit from Innovation – A Guide to Sources of Information (EUR (Luxembourg))


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[Pub.51tnd] Exploiting Research Results: Profit from Innovation – A Guide to Sources of Information (EUR (Luxembourg)) PDF | by European Communities


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Global Marketing Strategy Instructors Manual PDF Ca6e037cf

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Global Marketing Strategy: Instructor’s Manual PDF




by Douglas : Global Marketing Strategy: Instructor’s Manual

ISBN : #0070134480 | Date : 1995-02-01

Description :

PDF-7e411 | Intended for those taking an advanced course in international marketing, this book deals with issues facing today’s global marketing managers. It aims to provide readers with the competitive orientation and strategies necessary for initial market entry, market expansion and global rationalization. The text is supported by numerous real-company examples, as well as six in-depth cases that consider … Global Marketing Strategy: Instructor’s Manual


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Global Marketing Strategy: Instructor’s Manual by by Douglas

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Summary: The Best Service Is No Service: Review and Analysis of Price and Jaffe’s Book PDF




by BusinessNews Publishing : Summary: The Best Service Is No Service: Review and Analysis of Price and Jaffe’s Book

ISBN : # | Date : 2014-10-28

Description :

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